Field Research
China (2006-ongoing)
Project: China’s changing values.
Beijing & Shanghai´s changing values and their effects on economic development and intercultural management in international organizations
China (2004-ongoing)
Foundation of the “Sino-Austrian Center for Media and Communication Management”
Feasibility study (frequent stays between 2004-2007).
A cooperation with Fudan University, Shanghai.
Topics: research program (media-marketing research)
student exchange program (double-degree)
doctoral-/post-doctoral studies
train-the-trainer program (academy)
Thailand (2005)
Tsunami-research.
Research about sustainable development of tourism in the Tsunami regions in August and September.
Denmark (2003)
Inquiry of the tourism potential of Danish schools.
(November)
Nepal (2001)
Survey „Gaurishankar Trek“: An Eco-Tourismus Project about the region Rolwaling in Nepal
August to December
Thailand (1998-1999)
Field research for PhD thesis
Topic: “Intercultural Competence in Management in Thailand”.
Scholarship from Austrian Ministry of Science and Education.
Nicaragua, Costa Rica (1993-1994)
Field research for master thesis
Topic: “Public Relations and Corporate Communications in Central America”. Scholarship from Austrian Ministry of Science and Education.
Research Projects
CRM for an alpine region
Technical solution for CRM (customer relationship management) for “Ski amadé” (method: scenario technique)
Time frame: 2005-2006; Salzburg
„Live in 2014“
is an inter- and transdiscilinary research project that focuses on the regional development in the Austrian region of Oberpinzgau, Salzburg. Cooperation partners: BOKU (University of Natural Resources and Applied Life Sciences in Vienna), the University of Salzburg (communication science, geography and sociology) and the Swiss Federal Institute of Technology (ETH) Zurich.
Time frame: 2002-2005; Zurich, Vienna, Salzburg
Foundation of SAFIT:
Set-up of the research network „tourism“ and founding of the SAFIT (Salzburger Forschungs- und Innovationsnetzwerk Tourismus)
Time frame: 2003 – 2005; Salzburg
Stakeholder analysis for CRM solutions
The core question of the project is how to determine the needs and requirements of the touristic stakeholders in a destination for implementation of a CRM solution (customer relationship management). Customer retention projects with varying success are to be analysed and potentials as well as limits of CRM shall be identified by means of case studies.
Time frame: 2004-2005; Salzburg
Sustainable Area Management (SAM)
Integrated land use and spatial planning for Europe: a Multi-functional Tool for the Assessment & Management Of Sustainable Land Use.
SAM is a highly ambitious Integrated Project for the development of a multi-functional, iterative and real-time model for the assessment & management of sustainable, integrated land use & spatial planning in Europe. (Proposal for EC FP6)
Time frame: 2003 (July-Nov.); Stuttgart
A synopsis for new markets for school tourism
A synopsis of Denmark, Great Britain, Italy, Netherlands, Poland, Slovakia and Czech Republic.
Time frame: 2003 (Feb.-May); Salzburg
Curriculum for a study course (tourism)
Development of a curriculum for a study course „tourism science“ at the University of Salzburg.
Time frame: 2002 (Sept.-Dec.); Salzburg
